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We are taking the Impulse Summit to the clouds and will be moving online for the 2020 edition with our new format the Impulse Week. Otherwise, nothing has changed, the Impulse Week is still all about interactivity and exchange. We want you to become an active contributor in the virtual session and share your story, experiences, and perspectives with your peers as well as young minds, buzzing to take their first steps into the sports industry. Kickoff the discussion with your perspective and talk about what is really happening within the industry.


Digital impulse sessions

are planned during the week on different thesis and questions. These sessions are spread over 5 days in one week.

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Matthias Remund

Director, BASPO

David Grevemberg

CEO, Commonwealth Games Federation

Ingo Schiller

Managing Director, Hertha BSC

Christian Müller

Senior VP, Infront Sports & Media

Thayer Lavielle

EVP The Collective, Wasserman

Manfred Hückel

Former CMO, RedBull

Tom Pitts

European Head, LionRock Capital

Luis Vincente


Christian Voigt

Vice President Marketing Development, IOC

Julian Tan

Head of Digital Business Initiatives & Esports, Formula 1

Ebru Koksal

Senior Advisor, J. Stern & Co

Jay Kauffman

Senior VP Global Research & Insights, NBA

Christoph Heimes

CEO, iX.co

Frank Leenders

Director General, FIBA Media & Marketing Services

Nicolas Evans

Head of Football Research & Standards, FIFA

Alan Gilpin

COO, World Rugby League

Florian Pollner

Partner, McKinsey

Lenah Ueltzen-Gabell

Managing Director EMEA, Wasserman

Maheta Molango

Advisory Board, Baker McKenzie

Gregor Bühler

Partner, Homburger

Petr Zhukov

Managing Director, Indigo Capital

Sebastien Gros

Director of Portfolio, IeAD Sports

Lars Lamadé

Head of Sponsorships Europe & Asia, SAP

Zeki Ayan

Head of Sports Marketing, OMEGA

Stefan Ludwig

Partner, Deloitte

Stefan Kürten

Executive Director Sports, EBU

Benjamin Penkert

Founder, SportsTechX

Holger Hansen

Managing Director, JungvonMatt Sports

Andy Dudynsky

Esports Commentator

Alexander Müller

CEO, SK Gaming

Jens Hilgers

Founding General Partner, Bitkraft Ventures

Chris Jordan

Partner & Global Head of Esports, SRI

David Dellea

Head of Sports Business Advisory, PwC

Diego Züger

Head of World Cup Marketing, Swiss-Ski

Tomas Casas i Klett

Prof. Dr., University of St. Gallen

Jane Purdon

CEO, Women in Football

Tatjana Haenni

Director Women Soccer, SFV

Patrick Albrecht

GM Europe, SRI Executive

Peter Schöffel

CEO, Schöffel

Natascha Badmann

6x IronMan Hawaii Winner, Red Bull Athlete

Stefan Berger

Postdoc & Lecturer, University of St. Gallen

Fränzi Aufdenblatten

Former Ski Worldcup Athlete, Swisscom

Clive Reeves

Senior Manager Sports Business Advisory, PwC

Jannik Hülshoff

Director of Partnerships, Central Europe & CIS, Twitch

Rhys Beer

Global Sports Programming Lead, Facebook

Eike Bürgel

Head of IOC Program Management, Allianz

László György

Secretary of State for Economic Strategy and Innovation, Hungarian Government


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Be challenged by the next generation


We want you to fuel the discussions with controversial impulses and debate about the developments within sports industry in these unprecedented times.


Within our interactive online formats, we invite our internationally selected young leaders to challenge the industry leaders directly and discuss perspectives.


With the virtual format we are able to connect you with experts and young leaders from all around the globe to discuss the important topics in sports from your preferred location.

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Become an Athlete within the Sports Industry

Graduation hat

Become one of 50 Challenger and question the status quo in eye level discussions on our shared passion of sports.

connected platform

With this year's Impulse Week theme of #changingperspectives, we aim to facilitate a dialogue resulting in new views on the future of sports.

Creative person

We are looking for eager young minds, willing to challenge the status quo of the sports industry. There are no academic prerequisites.

Learn more

Our application period has now
come to an end.

Former Participating Companies

DFBFISAdeccoOlympicsOchsner SportBBCSwiss SkiUnder ArmourCredit SuisseFIFASunrise

And many more

startup selection

Become a bigger part of the Sports Industry

The 2020 Startup Selection is part of the diverse deep dives into the sports business throughout the Impulse Week . Within the three predefined topic sections, six startups will pitch their innovative business models and ideas to a field of experts and investors in the sportstech sector. The Session will last approximately 75 minutes and will be moderated by Benjamin Penkert, our Partner from SportsTechX. The startups will have four minutes to pitch their Business Model and be challenged upon afterwards. The session will end with a concluding vote on which startup performed the best and was most convincing.